How will buyer-seller relationships unfold in the future? New digital distribution channels are needed in today’s world, where creating and publishing content is an option for everyone, but selling digital downloads remains a challenge. As more up-and-coming content creators appear, the problem becomes more serious.
Simply put, if I like Dave Brubeck, I’ll exclusively search for his music. However, if you are not Brubeck or Rihanna, you’ll struggle to be noticed because nobody’s heard of you, no matter how brilliant your music may be. A presence on Amazon or iTunes isn’t always enough if your buyer doesn’t know you exist.